One of the comments I hear most often when discussing this topic is that they can't afford to buy only ethical and sustainable things.
This is a very valid and real comment and one that I feel needs to be addressed at a few different angles. There's no easy solution that will suddenly make everything achievable and a large part of the answer is in changing the way we value things and hopefully buying less.
But let's first start here:
It doesn't take much to see that we live in a world with very deep issues. Some of them are in our faces everyday and others are either very far away from us or they are so implicit they can be hard to notice at first glance. Some of these issues are new, some have been around for generations and others as long as humans have been alive.
Unfortunately, most of our attempts to tackle these massive problems have been simple solutions and 'silver bullet' ideas. Contrary to popular belief, throwing money at something doesn't actually fix things, especially when it's dealing with people.
But what's exciting, is that we are the most innovative, creative, resourceful, collaborative, inventive, and information-rich people this world has ever known. We are knowledgeable, connected, highly productive and we have done and created some remarkable things in every realm of life.
We need to harness that innovation, creativity, resourcefulness, collaborative spirit, and knowledge and use it in order to discover deep solutions for our deep problems.
As we do that on a societal level, we also have to leverage all of those attributes on an individual level.
How can I use my creativity and problem solving skills in order to maximize my money to achieve the goals I want with it.
In order to be a thoughtful consumer, you have to think a lot about it and discover how to value things the right way.
On the other hand, we still must buy what we need and it is totally understandable. We don't need to suddenly change our lifestyles completely. We have to slowly process these ideas as we progress in inputing new habits into our actions.
Explore this journey with just a few ideas at first. Begin with just buying coffee differently and move on from there once it becomes easy. Start where you can and discover in a way that will create the most longevity.
It can be very damaging when we get over zealous and decide to change our consumer habits in every way, all at the same time. It is damaging because we can easily become overwhelmed and are not able to make such drastic changes all at once, which leads to failure. And when we fail, we feel shame, and it becomes very difficult to try again.
It is vital that we make drastic life changes and habits slowly, methodically, and build our progress.
Throughout this blog, I will try my best to share best practices and strategies that can help make this more achievable.
It's always helpful to share ideas so please send me any ways you have found that have been helpful for you.